|
Approach |
Wholesale |
Retail
|
|
Definition |
Outreach that delivers information about a cause, event or group and is usually conducted on a large scale. |
Outreach targeted at selected individuals, asking them to take on a task. Ideally, their first commitment should lead to progressive and growing commitments. |
|
Examples |
• Tabling, flyering, postering, chalking, etc. • Announcements in classes • E-mail listserves, Facebook, Twitter, etc. • Campus media (newspaper or radio pieces) • Mass text messaging |
• One-on-one meetings with interested students or community members • Meetings with group leaders of allied groups • Meetings with relevant professors • Meetings between the leadership or membership of allied groups • Personal phone calls • Personal e-mails |
